Manifesto
We live in the age of excess. Every day, billions of offers cross the screens of our phones. For the consumer, it's too many ads, too much noise... but almost nothing they actually need, precisely, at the exact moment they need it. On the other side of the city, retail faces the same chaos: idle inventory, products near expiry being lost, and valuable opportunities thrown away. We refuse to accept this waste. We don't believe in bureaucracy, slow middlemen, or noisy connections. We believe technology should be the shortest distance between a great offer and a smart decision.
Need something? Opportunity in sight.
The missing link in local retail
Even in 2026, with mobile's absolute dominance, a critical gap remains:
- Merchants struggle with idle hours and invisible inventory.
- Consumers look for deals now, but social media is chaotic.
- Geolocation is underused for immediate point-of-sale conversion.
Who we are
Our essence
To democratize immediate access to local opportunities and commercial connections, creating value at the exact moment need and offer meet — mutual growth and zero friction.
Purpose
Mission
To connect consumers and partner establishments with agility, geographic intelligence, and convenience, boosting the local economy through mobile technology.
Purpose
Vision
To be the country's leading ecosystem for engagement, deals, and immediate conversion on mobile, recognized for zero friction between the customer's desire and the partner's delivery.
Purpose
Values
- Real agility
- Commercial transparency (no tricks)
- Human technology
- Mutual-growth partnership
- Zero friction
Our positioning
We are
The real-time commercial activation platform that turns geolocation into immediate sales for merchants and smart savings for users.
We have
Native mobile geolocation and moment intelligence, generating commercial-urgency triggers that traditional media and social networks can't track or convert at the point of sale.
Edge
Competitive edge
Native mobile geolocation and moment intelligence, generating commercial-urgency triggers that other traditional media or social networks can't track or convert at the point of sale.
Brand promise
If the opportunity is nearby, borajá connects you to it now.
“We want to be seen as agile, technologically robust, and commercially indispensable.”
Archetype
The Hero
With nuances of the Everyman.
borajá is not a mystical or unreachable hero; it's the everyday enabler, the one that steps in to solve the rush, save the user's budget, and drive the merchant's sales target with energy, dynamism, and a focus on results.
Communication personality
Target audience (dual market)
B2C — Consumer
Urban, practical smartphone users who want to optimize time and money through immediate, location-based decisions.
B2B — Merchants / Partners
From small neighborhood shops to structured chains that need to move inventory, drive physical foot traffic, and generate fast sales.
“borajá was born when we realized that success doesn't depend only on what you sell, but on who finds you at the exact moment of need.”
João Saraiva Neto
The essence of hyperlocal connection
The solution
Instant activation
borajá is the ecosystem that turns geolocation into sales. A minimalist, straight-to-the-point interface.
Speed
The right offer for the right user.
Proximity
Driving real physical traffic to your store.
Conversion
Zero friction from ad to checkout.
The market
85%
of online purchases happen on mobile
Brazil is firmly in the world's Top 5 for apps. 2026 is the year of real performance and geolocation.
For your business
Digital-native, ROI-focused
Built to drive real foot traffic and measurable returns.
Monetization & scale
Winning the point of sale
Kiosks & QR Codes
Physical installs at partners to convert new users at the moment of purchase.
Strategic Word of Mouth
Direct institutional relationships with major players, led by João Saraiva Neto.
PR & Growth
Coordinated launch with press and influencer marketing right after June 2026.
Road to launch
May 2026
Beta release and internal culture validation.
June 2026
Launch and point-of-sale activation.
2026
B2B scaling and regional expansion.
2027
Data consolidation and optimization.
1st Activation Phase
The time is now
We're building the next giant of the Brazilian mobile economy. We're looking for investor partners to accelerate point-of-sale scaling and dominate geolocated retail media.
Become a partner
Let's build the future?
Thank you for your attention. Talk to the borajá team.